Coming soon to a boutique near you...

Since the release of my lookbooks across the country, it has taken no less than 5 days for the debut SS12 Alicia Stone collection to gain quite a following... Having received some great feedback from blogs, buyers, boutiques, private clients, friends and of course my family, I am bursting with excitement for the official release of the collection next feb/march.

Following communications with some potential stockists, I am hopeful that my collection will be available at a boutique near you...

The SS12 lookbook is available to download from my website www.alicia-stone.com, but in addition you can view it here for a quick peak.

If anyone would like a copy of the lookbook, press release or price list, please don't hesitate to ask. I am more than happy to send hard copies or digital, just get in touch :)

Sneaky Peek...

It's here. The first glimpse of the 'Alicia Stone SS12 collection'...Just a teaser of some of the must have pieces for the spring/summer season 2012. A taste of whats to come! Keep your eyes peeled and your ears pricked for updates on the launch of the Alicia Stone label: THE Spring/Summer collection of 2012. You will not be disappointed! Enjoy...

Behind the scenes ...

A little sneak peak behind the scenes of the Alicia Stone Spring /Summer 12 Lookbook shoot. An exciting day at Capitol House Studios with exceptional photographer Mike Harrington, the wonderfully talented make-up artist Maria Giles and the effortlessly beautiful model, Frances Costelloe. Thanks to all those for a great days work, not forgetting the assistance of my super supportive sister Toni Stone! The eagerly awaited release of my Spring/Summer 12 lookbook is almost here! Enjoy.

Shoe dilemma?

So as my SS12 Lookbook shoot is creeping closer, I have been on the search for the perfect shoes... there is far to much to choose from, so i narrowed my options down to my top 5. The dilemma is going high street or designer? Here is a mix of Topshop, Office and Jeffrey Campbell... Must decide by tomorrow and get buying! Ahhh....Decisions!

Getting distracted... : Inspirational Pictures.

So I'm looking out my window on this 'summers' day (While I'm supposed to be researching the perfect shoes for my shoot) and all I can see is grey grey grey.
Here is a few inspirational summery pictures I love and thought I'd share...

look book look

So with all my toiling FINISHED and finalised, my master patterns are in the factory being cut and sewn as we speak. EXCITING!

My samples will be ready to collect in a couple of weeks.... so in the mean time, i'm organising the Spring Summer 12 lookbook shoot: Photographer, model, hair, makeup, accessories and styling etc... it's definitely one of my favourite bits.

Here are some of my ideas?

HAIR: Effortless, chic, summer plait.
MAKE UP: Fresh, clean, neutral.

Drawing, Cutting, Sewing and alot of Dot and Cross.

So with an action plan in place, a factory to sample my collection, a supplier to supply with me with beautiful fabrics and now the perfect pad to work in!
The FUN can finally begin.... Designing and making time!

So many decisions when range planning... How many pieces to make, what garments to make, which style to go for, how to keep consistency... etc .... etc....

I decided early on that minimise costs at the beginning, I would only create 8 fantastic styles consisting of tops and dresses (the most commonly purchased garment according to my market research)
A couple of weeks of designing, drawing and finalising ideas, decisions were made, garments were chopped and my line up is ready!

Let the cutting, sewing and toiling commence!